Widgets: The building blocks of your new mobile site
Widgets are the building blocks of your new mobile site. They act as containers that can render one or multiple stories at a time while carrying individual settings and delivery reports. Widgets can be configured to render content from specific categories or optimise delivery against specific performance metrics.
These blocks can be stacked vertically across your site sections and then quickly rearranged based on their historical performance data. E.g.: a travel recommendations widget may do well under an entertainment section; meanwhile, a food widget would perform badly if delivered under the finance section.
Types of Widgets
The platform features over 20 predefined widgets that you can deploy across your site sections or article pages. They‘re pre-configured to use site-wide styling - but you can always edit their source code. Experimentation is key. However, we don’t recommend using more than 6 different widgets per site - as we’d end up confusing the users with far too many layouts and navigation options.
Here are a few examples:
You can easily review the performance of your widgets from the site section it has been deployed in. Please note that all articles under each specific section carry their own identifiable widgets - that can be targeted by specific content (e.g., the mid-article widgets on all Finance content would be widget #1251621).
These are the top level settings that widgets carry - and pass further into the Content Requests that they generate:
- Formatting (e.g., images sizes, text size, etc)
- Recency (e.g., only take stories from the last 24 hours)
- Content Categories (e.g., business, finance)
- Editor Permissions (e.g., a list of senior staff that would publish under top of the page inventory)
- Optimisation (e.g., top performing CTR or latest stories)
- Noise reduction (e.g., recommend a story for only 3 times)
- Partner Content Acceptance (e.g., blocked or allowed from specific sources: AP, Reuters, etc)
- Native Ads Acceptance (e.g., yes / no / only specific advertisers)
- Maximum number of ads per widget (e.g., 2 ads out of 8 placements)