Native Formats

The Newsroom allows you to build native ad inventory by using a proprietary unified auctioning system. The system is effectively auctioning all widget supply in real time, and decides whether one impression can be awarded to a staff writer, 3rd party content provider or native advertiserPlease read more about Delivery Algorithms, Cards and Widgets .

The concept is similar to Facebook’s feed management system - under which one impression can be awarded to a publisher, advertiser or friend - based on supply-demand economics fed into delivery algorithms. 

The process creates a large supply of native ad impressions available from day one, scaling seamlessly with your traffic, while removing the concept of “remnant inventory”, as all impression fall back to content when no ad demand is present. Additionally, Newsroom served ads load up to 10x faster when compared to native ad-served ads, as all calls are processed as part of regular content requests.  

1. Inventory

Given the dynamic nature of our supply creation process, native ad inventory can be created and configured under any widget served by the platform. Please read more about widgets However, specific widgets should be configured to not accept native ads - especially the “Top Story” type where users would naturally expect news content.

In all other cases, widgets can announce one or multiple placements available for native advertisers. If no native campaigns requires the inventory - the placement would display the best scoring content for the unit.

2. Look and feel

Please see the gallery below for a better understanding of the various native ad formats and widgets containing them. 

3. Ad Specs

Native ads should be able to serve under any inventory - provided the widgets allow advertisers to buy into the respective space. The required assets for native ads are:

  1. Sponsor’s Name
  2. Headline - 65 maximum characters
  3. Ad Summary - 150 maximum characters 
  4. 1200x627px main image (2mb max. size. Please note that images are automatically resized and cropped to fit all placement formats and aspect ratios)
  5. 627x627px image -  Sponsor’s logo
  6. Video (for placements with video permissions) - Min 640x360 (16:9) or 640x480 (4:3). max 30 MB for every 30 seconds, Min 15 second duration Max 30 seconds.
  7. Display URL - up to 35 characters (shown in the ad)
  8. Link URL - up to 2048 characters (can include trackers, referral IDs, etc)

4. Reporting

Different levels of reporting are available to the commercial teams, ad-operations teams, agency and client once the campaign goes live. Please read more about reporting .

5. Campaign Setup

Setting up native campaigns takes under 5 minutes. Please read more about campaign setup.  

6. Pricing Models

Native ad strategies support CPM and CPC pricing models. Pricing is set up on placement level - with some inventory being more expensive than other. Please contact your account management team for recommendations on pricing.

7. Client pitch-deck.

No resources are available - please check this space later, or contact your Newsroom account management team.